This is called a "Heat Map". If you have a web page, this is where the viewers eyes will tend to fall. The red area is the part of any web site that receives the most attention. Then amber, yellow and green. These maps may be created by attaching a tracking unit to the users head combined with analytical software. The user will then simply use the computer as normal, and the data begins to accumulate. Heat maps do consistently follow an "F" pattern, with the eyes tracking left to right along the top, then down, (the vertical stroke of the "F"), and then along the second entry line, (The second horizontal line of the letter). This is good to know when designing your web site. Guy Levine of Return on Digital recommends putting a Youtube video of yourself at the very top of your web site, as it will receive the most attention, and also be the best place to make your "elevator pitch" about yourself or your business!
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